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内容简介
单词 inflation 的意思是“通货膨胀”，那么什么是“shrinkflation”? Rob 在节目中以一包薯片为例，给大家分析先如今常见的“shrinkflation 缩水式通胀”现象。
文字稿
（关于台词的备注: 请注意这不是广播节目的逐字稿件。本文稿可能没有体现录制、编辑过程中对节目做出的改变。）
Rob：Hello, I'm Rob.
Feifei：大家好，欢迎收听《地道英语(精品课)》。我是冯菲菲。Hold on… Rob, are you eating?!
Rob：I am. Would you like a crisp? They're cheese and onion flavour.
Feifei：Oh, go on then – I see you've eaten most of them, but I'll have the last one, shall I?
Rob：Actually, Fefei, there weren't many crisps to start with. It's this 'shrinkflation'.
Feifei：Hmm! 现在的薯片包装，一袋里没有几片，Rob 说这都是因为 shrinkflation。Shrinkflation 是 inflation 的反义词，表示“缩水式通货膨胀”。
Rob：That's correct. Inflation is where prices rise or the size of things get bigger, they inflate, like a balloon. But with shrinkflation things get smaller – but not the physical size of things, it's the quantity of something.
Feifei：是的，也就是说一包薯片的外包装虽然没有变化，但里面装的薯片和以往比却少了。“缩水式通货膨胀”简称“缩水式通胀”描述事物的数量、分量减少。
Rob：Yes. Let's hear some examples of other people using the word 'shrinkflation'.
Examples
I paid the same price for this chocolate bar as I always have but when I unwrapped it, it was smaller. I guess that's shrinkflation!
It appears lots of brands are practising shrinkflation these days, probably to cut costs and maximise their profits.
I don't believe it! There used to be 20 biscuits in the packet but now shrinkflation means there are only 16!
Feifei：单词 shrinkflation“缩水式通胀”是一个用来描述货物数量减少的经济现象。Why does this happen, Rob?
Rob：It's a marketing trick. It's so a manufacturer does not put up the price of a product but just reduces the cost of making it by putting less inside. But we think we're getting the same amount.
Feifei
Shrinkflation 这个经济现象近些年比较常见 – 很多生产商和制造商在面临成本上升时通过“减量不加价”的隐性加价手段希望消费者继续购买他们的产品。That's very clever! It's the same these days with chocolate bars, packets of cereals…
Rob：… and BBC Learning English programmes.
Feifei：What?
Rob：Yes, even this programme is affected by shrinkflation – there's less in it. Even though our listeners might think they're getting the same amount. So, come on, it's time to go.
Feifei：Really? I think this programme seems to go on for longer than ever.
Both
Bye!
Rob：Would you like another crisp?
