大家好！“外企头条”栏目又跟大家见面了，今天的主要内容有：
报告 | 安永发布全球信息安全调查报告
EY Released its Global Information Security Survey
合作 | eBay与中国物品编码中心达成战略合作
eBay and GS1 China announce a strategic partnership
银行 | 星展完成亚洲首单奥莱商业地产投资信托发行
DBS Does 1st Outlet Estate Investment Trust IPO in Asia
投资 | 爱彼迎加大对中国旅游市场投资
Airbnb continues to invest in the China travel market
请看详细报道↓↓↓
安永发布全球信息安全调查报告
EY Released its Global Information Security Survey
《安永第20届全球信息安全调查报告（GISS）：重铸网络安全，直面网络攻击》近日正式发布。
EY has officially released its 20th Global Information Security Survey (GISS): Cybersecurity regained: preparing to face cyber attacks.
该报告是安永持续第20年发布的全球信息安全调查报告，旨在探索当今企业所面对的最重要网络安全议题。
For the 20th consecutive year, the annual survey examines the most important cybersecurity issues facing organizations today.
调查结果显示，企业之间的联系变得空前紧密，这种联结性使得企业面临遭受网络攻击的极高风险。
The report shows that: organizations are increasingly hyper-connected and this connectivity has exposed them to a high risk of cyber attacks.
安永调查表明，大部分企业均在不断增加网络安全方面的支出，超过90%的受访者表示他们预计今年会在这方面有更高的预算，高于去年的55%。
Findings reveal that most organizations continue to increase their spending on cybersecurity. With more than 90% respondents say that they expect to have a higher budget this year, higher than last year's 55%.
网络威胁的日益增加要求企业给出更为积极的响应，87%的受访企业表示需要超过50%的预算上浮，但仅有12%的企业预计实际涨幅将超过25%。
Mounting threat levels require a more robust response and 87% of the surveyed organizations said that they require up to 50% more budget.
相比于全球约4%受访企业中选择降低网络安全预算，中国所有的受访企业在过去12个月以及未来12个月内均保持或增加预算。
However, only 12% expect to receive an increase of more than 25%. All of the respondents in China have maintained or increased their budgets over the past 12 months and over the next 12 months, while 4% of the global respondents choose to decrease their budgets on cybersecurity.
安永表示，将信息安全影响充分纳入当前战略，并在其风险地图中对相关网络威胁、漏洞和风险加以考虑和监控是十分具有前瞻意识的表现，并且也将是未来企业风险管理的新趋势。
EY says that it is a kind of very forward-looking behavior to consider the information security implications of their current strategy, and that their risk landscape incorporates and monitors relevant cyber threats, vulnerabilities and risks. This will be the new trend of enterprise risk management in the future.
eBay与中国物品编码中心达成战略合作
eBay and GS1 China announce a strategic partnership
eBay与中国物品编码中心（GS1 China）日前在深圳签署了战略合作协议，旨在全面提高商品条码（GTIN）在eBay卖家中的覆盖率。
eBay announced the signing of a strategic partnership with GS1 China, which will see GS1’s Global Trade Item Number (GTIN) standard promoted among eBay sellers in China.
通过此次合作，将有越来越多的品牌卖家在eBay平台上销售的商品将拥有全球统一的商品条码。商品条码将为海外买家快速精准地搜索提供便利，提升商品曝光度，并为卖家建立品牌诚信度。
Use of GS1’s GTIN standard, which sees each product assigned a barcode, will improve product traceability for the sellers, driving exposure and credibility among overseas buyers.
商品条码是商品最基础的标识，其重要性和独特性相当于商品的“身份证”。它可以在运营各环节为卖家提供数据，让管理更加有据可依，提高运营效率。
GS1’s system assigns an individual code to each product which then allows the product to be identified at any point during the purchasing and shipping process.
通过此次合作，越来越多的品牌卖家在eBay平台上销售的商品将拥有全球统一的商品条码，买家可以通过扫描商品条码，获取产品名称、品牌名称、产品分类和上市时间等信息，为商品提供更强的可追溯性，无论商品销往何处，都能有据可查，有源可循。
As it becomes more widely adopted, buyers around the world will be able to search through over 1 billion items offered by eBay sellers, and be able to easily obtain information about the products such as classification, brand, and when it was launched, thereby enhancing traceability of goods and promoting transparency in the marketplace.
除此之外，商品条码还能够用于卖家商品管理，提升商品在物流、仓储、运营各环节的效率，促进电商物流智能化。
For sellers, the standardized barcode system will streamline inventory management, operations, and logistics.
中国制造业正致力于通过推出“世界品牌”实现升级转型。eBay与GS1的合作将有力推动中国品牌的出海，让全球消费者享受到高质优价的中国品牌产品。
The Chinese manufacturing industry will progressively evolve towards developing global brands. eBay’s new partnership with GS1 China will aim to promote the implementation of standardized product barcodes among sellers, thus increasing access to high quality inventory by eBay buyers from around the world.
星展银行完成亚洲首单奥莱商业地产投资信托发行
DBS Does 1st Outlet Estate Investment Trust IPO in Asia
“砂之船房地产投资信托”（砂之船REIT）日前在新加坡交易所主板挂牌上市，星展银行是本次REIT发行的独家财务顾问、发行管理人，并牵头该笔REIT项下境内外银团贷款。
Sasseur Real Estate Investment Trust (Sasseur REIT) was successfully listed on the main board of the Singapore Exchange (SGX). DBS Bank serves as the sole financial advisor and issue manager for the Sasseur REIT IPO and lead arranged syndicated loans to support the transaction.
砂之船REIT总估值约合73亿元人民币，是亚洲首单奥莱行业商业地产信托上市，是“中新（重庆）互联互通战略示范项目”下首次REIT发行，同时也是来自中国内陆地区的第一个房地产投资信托海外IPO。
With a valuation at around RMB 7.3 billion, Sasseur REIT is the 1st outlet mall real estate investment trust that has gone for an IPO. It is the 1st REIT under Chongqing Connectivity Initiative and the 1st REIT from inland China for an international IPO.
成立于1989年的砂之船是中国奥莱领军企业，创始人徐荣灿先生表示：“砂之船此次在新加坡发行REIT，主要投资者均来自于全球和行业内知名机构，对公司未来发展意义重大。
Founded in 1989, with Chongqing as its base, Sasseur is a leader in managing outlet shopping malls in China. “ Sasseur REIT IPO in Singapore attracted global investors that are well established asset managers and real estate investors. Xu Rongcan, Founder of Sasseur commented.
此轮优化资本结构，提升企业国际化形象，将为企业未来发展提供更强大动力。”
It marks a milestone in Sasseur’s devlopment in that we further optimized our capital structure and raised our profile internationally, fueling our future growth.”
星展银行一直积极参与中新（重庆）项目，充分利用境内外联动的优势，帮助国内企业通过海外债券发行、跨境银团贷款等方式成功获得国际融资，支持重庆以及西部经济发展。
DBS Bank has been actively participating in the CCI with successes in overseas bond issuance, cross-border syndication etc, to support the development of Chongqing and West China.
星展银行（中国）首席执行官葛甘牛表示：“砂之船REIT在新加坡交易所IPO，深受投资者欢迎。星展银行十分高兴在中新（重庆）项目下，金融合作进一步增强，合作领域也进一步拓宽。
“Sasseur REIT IPO at SGX is warmly welcomed by the investors. DBS Bank is very glad to see another success under CCI in deepening the ties and expanding the areas of cooperation. Neil Ge, DBS China CEO, commented.
我们将充分引进新加坡市场的成功经验，服务重庆和重庆企业，积极探索，助力重庆招商引资，促进实体经济发展。”
We will fully leverage DBS’ strengths in Singapore, bringing best-in-class services to clients in Chongqing and supporting the domestic real economy.”
爱彼迎加大对中国旅游市场投资
Airbnb continues to invest in the China travel market
爱彼迎在中国启动一系列计划，旨在为中国不同类型的旅行者带来原汁原味而又独具个性的当地旅行体验。
Airbnb is announcing a series of initiatives that are designed to bring transformative benefits of local, personal and authentic travel to every type of traveler in China.
3月29日，爱彼迎在中国全面推出“爱彼迎Plus”，位于上海的近100个“爱彼迎Plus”房源已经面向国内外旅行者开放预订，之后将逐步覆盖全国更多城市。
Airbnb is launching Airbnb Plus in Shanghai on March 29.There are around 100 Airbnb Plus homes already available for booking in Shanghai for international and domestic travelers, with more Chinese cities to follow later this year.
此外，爱彼迎将继续深化对当地社区建设的承诺，通过新成立的爱彼迎房东学院，为社区房东度身定制线上线下培训课程，以帮助房东提升待客之道。
Airbnb is also deepening its commitment to the local host community with the launch of the newly established Airbnb Host Academy.
随着中国房东社区规模的不断扩大，“爱彼迎Plus”特地筛选出真正高标准、严规格、并且热情待客的房东。
With the growing host community in China, Airbnb Plus recognizes hosts that work hard to surpass guest expectations.
这些房东将享受最佳房源推广资源，例如设计咨询、高标准的摄影服务及专属客服支持等。
These hosts will benefit from top search placement, in-home services such as design consultation and expert photography, and premium support.
中国已成为爱彼迎增速最快的国内市场之一，爱彼迎将继续加大对中国旅游市场的投资。
As the company’s fastest growing domestic market, Airbnb continues to invest in the China travel market.
2017年，中国国内房源增长率超过100%，而仅去年一年，入住国内爱彼迎房源的房客总人次约达330万。
Airbnb’s domestic listings in China have grown nearly 100 percent, and in the last year alone, there have been over 3.3 million guest arrivals in Airbnb listings in China.
爱彼迎中国区主席Nathan Blecharczyk柏思齐先生表示：“打通中国社区和旅行者的桥梁对爱彼迎实现‘家在四方’的愿景至关重要。
“China is a critical part to Airbnb’s mission of creating a world where anyone can belong anywhere,” said Nathan Blecharczyk.
截止到2020年，我们预计中国有望成为Airbnb爱彼迎最大的客源国。我们也将继续履行对中国市场的承诺，竭力为中国旅行者们提供原汁原味的奇妙旅行体验。”
By 2020, more Airbnb guests will come from China than any other country. We will continue to deepen our commitment with the goal of bringing authentic magical travel experience to Chinese travelers.”
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编辑 / 武亚东
来源 / 经济日报（记者陈颐、朱琳）
